Tesla Pop Up Showroom
Imagine an entire Tesla store that fits on a 12 metre flat bed trailer and can be hauled anywhere in Europe. That’s the idea behind the Tesla pop up store, the company’s newest sales tool.
Tesla Motors contracted Tempohousing to engineer and produce mobile showrooms that are able to be transported, unfolded and folded back again, in a single day. Each showroom is formed from 2 x 20 ft shipping containers and are able to be loaded onto a single truck, taking the entire showroom (folded) quickly and efficiently to different sales venues.
Tesla ordered 3 of these showrooms which were to be delivered in 8 weeks and to separate locations in France, the UK and Germany. The showrooms have since proved very successful and have been used by Tesla in many European countries (with one also being used in the US). These travelling showrooms represent Tesla’s new unique approach to selling its cars, bypassing traditional dealerships and selling its vehicles directly to consumers in company owned retail locations in upscale shopping areas
Project information: Pop Up Store (car showroom)
Remarkable: The shipping container arrives and unfolds to double its size in just eight hours